How To Write Effective Project Proposal . Use words from the objective and goals statement to develop an executive summary. Good work on the proposal has two advantages: Free Printable Business Proposal Form (GENERIC) (With images from www.pinterest.com The first thing you need to keep in mind that all communication, including writing, is persuasion. Let’s take a look at a project proposal example. If it fails to capture the attention of your readers and make a compelling point, it may doom your proposal right then and there.