How To Write A Great Business Plan Youtube . Now add an optimistic and pessimistic sales scenario. Within the overall outline of the business plan, the executive summary will follow the title page. Catering Business Plan Template 14+ Free Word, Excel, PDF Format from www.template.net Add in the company logo and a table of contents that follows the executive summary. Think of the executive summary as the sparknotes version of your business plan. How to write a great business plan.