How To Write A Marketing Social Media Plan . To keep your client’s brand top of mind for their audience, you need content. Basic steps for social media marketing plan: The Best Steps to Creating Your Social Media Marketing Strategy for 2019 from medium.com Specify the timing, frequency, assets and media budget required. But if you want to focus solely on building customer relationships and showing your company’s personality, you could safely stick to facebook and twitter. The post types you’ll use (text, video, graphics, animated etc.)