How To Write A Great Photography Proposal On Upwork . Read the job posting carefully and. There could be many reasons behind it but the basic problem is, How To Write Your Very First Upwork Cover Letter by Tom Kuegler from medium.com Firstly, you must describe the project or its scope that you have been asked to work on. Upwork cover letter for seo (search engine optimization) 03. While each proposal should be unique to the freelancer and job description, there are a few common elements that most.