How To Write A Business Plans For Dummies . Company mission, vision, goals, and objectives that all work together. Although this may seem obvious, many people plan in their heads and don’t write it down. business plan for dummies from www.slideshare.net Good plans should guide and inspire. Name of the company company address company phone number (include area code) logo (if you. As with the plan itself, the need and purpose for one vary between businesses.